Marketing Organisation (RLE Marketing)

Download or read book Marketing Organisation (RLE Marketing) written by Nigel Piercy and published by Routledge. This book was released on 2014-09-19 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines: The study of the organisational location and positioning of the marketing function The analytical perspectives of information-processing theories of organisation The relationship between structure and information Organisational processes