Framing sound marketing principles within the context of customer service, Weingand demonstrates how current marketing ideas and strategies can contribute to ef

The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries

Contributed articles presented at a workshop held in 1994.

Combine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as theoretical chapters tha