Marketing-Related Motives in Mergers & Acquisitions
| Author | : Denise Dahlhoff |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 197 |
| Release | : 2013-11-22 |
| ISBN-10 | : 9783663107361 |
| ISBN-13 | : 3663107361 |
| Rating | : 4/5 (361 Downloads) |
Book Synopsis Marketing-Related Motives in Mergers & Acquisitions by : Denise Dahlhoff
Download or read book Marketing-Related Motives in Mergers & Acquisitions written by Denise Dahlhoff and published by Springer Science & Business Media. This book was released on 2013-11-22 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prompted by an increasing number of mergers and acquisitions (M&As), Denise Dahlhoff investigates the role of marketing-related motives in M&As in the U.S. food industry.
