Marketing Renewable Energy

Download or read book Marketing Renewable Energy written by Carsten Herbes and published by Springer. This book was released on 2017-06-23 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book answers questions such as: How do you market green electricity or bio-methane? What is the right price for renewable energy? How do the legal framework and customer preferences influence marketing strategies? Is direct marketing or online marketing the key to success? Answers to these and many other questions can be found in this volume, which gathers contributions from leading researchers and respected practitioners. Employing an easy-to-follow, clearly structured format, it combines the latest research results and concrete case studies to help readers understand the fundamentals of marketing for renewable energies and new business models from different countries.