Marketing Research

Marketing Research
Author :
Publisher : SAGE
Total Pages : 314
Release :
ISBN-10 : 9781446243961
ISBN-13 : 1446243966
Rating : 4/5 (966 Downloads)

Book Synopsis Marketing Research by : Bonita Kolb

Download or read book Marketing Research written by Bonita Kolb and published by SAGE. This book was released on 2008-04-18 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essential to any student of the discipline, this textbook offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques, this book is ideal for the novice researcher, and for those more familiar with the discipline. With an emphasis on both critical thinking and hands-on application, the textbook contains: several real life case studies; useful learning features such as key terms, definitions and discussion topics, and is supported by a companion website.


Marketing Research Related Books

Marketing Research
Language: en
Pages: 314
Authors: Bonita Kolb
Categories: Business & Economics
Type: BOOK - Published: 2008-04-18 - Publisher: SAGE

DOWNLOAD EBOOK

Essential to any student of the discipline, this textbook offers a comprehensive, applied approach to understanding and designing market research. Balancing the
Market Research in Practice
Language: en
Pages: 400
Authors: Matthew Harrison
Categories: Business & Economics
Type: BOOK - Published: 2016-03-03 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction,
Essentials of Marketing Research
Language: en
Pages: 521
Authors: Kenneth E. Clow
Categories: Business & Economics
Type: BOOK - Published: 2013-01-09 - Publisher: SAGE

DOWNLOAD EBOOK

Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing
Marketing Research
Language: en
Pages: 768
Authors: Carl McDaniel
Categories:
Type: BOOK - Published: 2002-08-08 - Publisher: Wiley

DOWNLOAD EBOOK

You will notice a new name for this popular, well-respected text, formerly known as Contemporary Marketing Research. Marketing Research: The Impact of the Inter
Business-to-business Market Research
Language: en
Pages: 277
Authors: Martin P. Block
Categories: Business & Economics
Type: BOOK - Published: 2005 - Publisher: South-Western Pub

DOWNLOAD EBOOK

BUSINESS TO BUSINESS MARKETING RESEARCH is written by proven research powerhouses. Drawing upon their collective years of experience, the authors examine topics