Marketing Social Change
| Author | : Alan R. Andreasen |
| Publisher | : Jossey-Bass |
| Total Pages | : 376 |
| Release | : 1995-10-05 |
| ISBN-10 | : UOM:39015034900665 |
| ISBN-13 | : |
| Rating | : 4/5 ( Downloads) |
Book Synopsis Marketing Social Change by : Alan R. Andreasen
Download or read book Marketing Social Change written by Alan R. Andreasen and published by Jossey-Bass. This book was released on 1995-10-05 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers an approach to solving a range of social problems - drug use, smoking, unsafe sex, and overpopulation - by applying marketing techniques and concepts to change behaviour. This book shows that effective social change starts with an understanding of the needs of the target consumer.
