How can we facilitate more effective, efficient, equitable and sustainable solutions to the problems that confound our communities and world? Social marketing g

Offers an approach to solving a range of social problems - drug use, smoking, unsafe sex, and overpopulation - by applying marketing techniques and concepts to

This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative. ′F

This book provides a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practitioners in soc

This book shows students and practitioners how to develop social marketing programs through a simple, six-step process of strategic planning and design. Nedra K