The author goes right to the source and provides data, quotes, and insights from high profile industry professionals and information on market research that the

While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the third edition of hi

Creative strategy -- Market research -- Paid media advertising -- Promotional tie-ins and product placement -- Licensed merchandise -- Publicity -- Distribution

This book gives street-level instruction and real-world examples on how to promote, distribute, and sell a production.

Looks at the often secretive process of audience testing Hollywood movies and how it can help shape movies, with first-hand accounts from directors such as Ron