Offers small business owners marketing tips, including strategies for attracting new customers and turning dissatisfied customers into loyal supporters.

What a charming, graceful book! Anyone who wants to make the most effective use of customers for word-of-mouth marketing needs to read what Rasberry and Phillip

'Marketing Without Advertising' analyzes the role, narratives, and behaviour of consumption in Cuba since 1959. It documents how consumer behaviour has changed

From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistingui

Advertising is everywhere. By some estimates, the average American is exposed to over 3,000 advertisements each day. Whether we realize it or not, "adcreep"—m