It’s often hard to juggle promoting a library’s e-resources effectively at the same time as building basic visibility within the community it serves. Useful

When front line librarians improve awareness of under-utilized resources, thereby increasing demand for more of the same, it can also encourage increased fundin

Technological advances allow libraries to more readily serve patrons’ needs. But how can a librarian effectively communicate what services libraries offer? Ma

Marketing Your Library's Electronic Resources shows library and information professionals how todevelop strategic marketing plans to inform users how their libr

The ever-shifting landscape of electronic resources challenges even the most tech-savvy information professionals. Now, however, you can surmount those challeng