Mastering Global Markets

Author	: Michael R. Czinkota
Publisher	: South Western Educational Publishing
Total Pages	: 392
Release	: 2004
ISBN-10	: UCSD:31822033457334
ISBN-13	:
Rating	: 4/5 ( Downloads)

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Book Synopsis Mastering Global Markets by : Michael R. Czinkota

Download or read book Mastering Global Markets written by Michael R. Czinkota and published by South Western Educational Publishing. This book was released on 2004 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed for business professionals that are either thinking about taking their business global or want to improve their global strategy. Beginning first with an overview of the global business environment, it covers all aspects of entering global markets from strategic planning to tactical implementation.

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