Mastering the New Media Landscape
| Author | : Barbara Cave Henricks |
| Publisher | : Berrett-Koehler Publishers |
| Total Pages | : 192 |
| Release | : 2016-03-07 |
| ISBN-10 | : 9781626565814 |
| ISBN-13 | : 1626565813 |
| Rating | : 4/5 (813 Downloads) |
Book Synopsis Mastering the New Media Landscape by : Barbara Cave Henricks
Download or read book Mastering the New Media Landscape written by Barbara Cave Henricks and published by Berrett-Koehler Publishers. This book was released on 2016-03-07 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the concepts of so-called "micromedia" such as earned, rented, and owned media, and assists the reader in maximizing a presence in all of them in order to create momentum and grow a large, loyal audience for one's message.
