Media and Communication Research Methods

Download or read book Media and Communication Research Methods written by Arthur Asa Berger and published by SAGE. This book was released on 2011 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this new edition, Arthur Asa Berger employs his signature style - a practical focus, the use of numerous examples, a step-by-step approach, and humour - to update and enhance this must-have introductory text. Combining both qualitative and quantitative research methods, the book covers the topics thoroughly and is clearly written and engaging. This book is ideal for beginning research students both at the graduate and undergraduate level because it is clear, concise, and accompanied by many detailed examples.