Addressing a multitude of questions and issues surrounding how we use the media, Media Effects and Beyond represents the results of an international research pr

"A newly revised and expanded edition of the classic critique of media effects studies." -- Publisher.

Media is usually seen as a feature of the modern world enabled by the latest technologies. Scholars, educators, parents, and politicians often talk about media

Democracy is based on the belief that the media gets the attention of voters. But is this plausible in an age of multiplying media, disillusionment with the pol

Media Effects provides students with an in-depth understanding of how the media are constantly influencing individuals and society. W. James Potter guides reade