Media Management and Economics Research in a Transmedia Environment
| Author | : Alan B. Albarran |
| Publisher | : Routledge |
| Total Pages | : 295 |
| Release | : 2013-07-24 |
| ISBN-10 | : 9781135969349 |
| ISBN-13 | : 1135969345 |
| Rating | : 4/5 (345 Downloads) |
Book Synopsis Media Management and Economics Research in a Transmedia Environment by : Alan B. Albarran
Download or read book Media Management and Economics Research in a Transmedia Environment written by Alan B. Albarran and published by Routledge. This book was released on 2013-07-24 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2013. This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. The chapters herein reflect the current state of research and present directions for future study. Developed at the 2012 Research Symposium in conjunction with the annual convention of the Broadcast Education Association, it represents the most current theory and research in the area.
