Media Product Portfolios
| Author | : Robert G. Picard |
| Publisher | : Routledge |
| Total Pages | : 273 |
| Release | : 2014-04-08 |
| ISBN-10 | : 9781135250348 |
| ISBN-13 | : 1135250340 |
| Rating | : 4/5 (340 Downloads) |
Book Synopsis Media Product Portfolios by : Robert G. Picard
Download or read book Media Product Portfolios written by Robert G. Picard and published by Routledge. This book was released on 2014-04-08 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media product portfolios are rapidly becoming the predominant shared characteristic of media companies worldwide. This volume is the result of a coordinated effort of scholars in the United States and Europe to explore the characteristics,
