Media, Telecommunications, and Business Strategy

Media, Telecommunications, and Business Strategy
Author :
Publisher : Routledge
Total Pages : 445
Release :
ISBN-10 : 9781136288913
ISBN-13 : 1136288910
Rating : 4/5 (910 Downloads)

Book Synopsis Media, Telecommunications, and Business Strategy by : Richard A. Gershon

Download or read book Media, Telecommunications, and Business Strategy written by Richard A. Gershon and published by Routledge. This book was released on 2013-07-18 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: With today’s dynamic and rapidly evolving environment, media managers must have a clear understanding of different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward. Developed for students in telecommunications management, media management, and the business of media, this text helps future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. The second edition includes updated research throughout , including material on major business and technology changes and the importance of digital lifestyle reflected in e-commerce and personalized media selection, such as Netflix and iTunes, and the growing importance of Facebook and social networking from a business perspective.


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