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Membership Marketing in the Digital Age
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Pages: 453
Authors: Patricia Rich
Categories: Business & Economics
Type: BOOK - Published: 2015-12-03 - Publisher: Rowman & Littlefield

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Membership marketing and management is an ever more demanding role within the institutions served—meeting fiscal demands, keeping pace with online marketing o
Marketing in the Digital Age
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Authors: Eric D Schulz
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Type: BOOK - Published: 2019-07-07 - Publisher:

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Artificial intelligence, marketing automation and digital marketing tools help marketers target and reach consumers more effectively than ever before.There's a
Relationship Marketing in the Digital Age
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Authors: Robert W. Palmatier
Categories: Business & Economics
Type: BOOK - Published: 2019-01-15 - Publisher: Routledge

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The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stag
The New Marketing
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Type: BOOK - Published: 2020-07-27 - Publisher: SAGE

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In our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help
Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing
Language: en
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Type: BOOK - Published: 2020-08-26 - Publisher: World Scientific

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The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industri