Handbook of Research on Mobile Marketing Management

Author	: Pousttchi, Key
Publisher	: IGI Global
Total Pages	: 582
Release	: 2009-11-30
ISBN-10	: 9781605660752
ISBN-13	: 1605660752
Rating	: 4/5 (752 Downloads)

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Book Synopsis Handbook of Research on Mobile Marketing Management by : Pousttchi, Key

Download or read book Handbook of Research on Mobile Marketing Management written by Pousttchi, Key and published by IGI Global. This book was released on 2009-11-30 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.

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