Motivational Marketing

Download or read book Motivational Marketing written by Robert Imbriale and published by John Wiley & Sons. This book was released on 2007-06-02 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why Do People Buy, Anyway? Every businessperson, sales professional, advertising copywriter should be endlessly exploring this question. Sadly, few do. Instead, most stay stubbornly focused on the question of: how can we make them buy our 'thing'? And, sadly, most training remains focused on selling. We are all better served pondering the psychology of the buyer ratherthan the techniques and tactics of selling. That's what Robert Imbriale has done in Motivational Marketing. This book is a valuable exercise in being about the customer." —From the Foreword by bestselling author Dan S. Kennedy