Multi-Criteria Decision-Making Models for Website Evaluation

Download or read book Multi-Criteria Decision-Making Models for Website Evaluation written by Vatansever, Kemal and published by IGI Global. This book was released on 2019-05-15 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: With almost every business application process being linked with a web portal, the website has become an integral part of any organization. Satisfying the end user’s needs is one of the key principles of designing an effective website. Because there are different users for any given website, there are different criteria that users want. Thus, evaluating a website is a multi-criteria decision-making problem in which the decision maker’s opinion should be considered for ranking the website. Multi-Criteria Decision-Making Models for Website Evaluation is a critical scholarly resource that covers the strategies needed to evaluate the navigability and efficacy of websites as promotional platforms for their companies. Featuring a wide range of topics including linguistic modelling, e-services, and site quality, this book is ideal for managers, executives, website designers, graphic artists, specialists, consultants, educationalists, researchers, and students.