Consumer culture influences virtually all activities within modern societies and has become an important area of study for businesses. Logical analysis of consu

The literature of marketplace behaviour, long dominated by economic and psychological discourse, has matured in the last decade to reveal the vast expanse of co

The mass production and diversification of media have accelerated the development of popular culture. This has started a new trend in consumerism of desiring ne

In the face of escalating environmental degradation and dwindling natural resources, the imperative for sustainable production and consumption has taken center

As we come upon the 30th anniversary of communism’s fall, it is a good time to reexamine what life was like behind the Iron Curtain and how communism impacted