My Life in Advertising and Scientific Advertising

Author	: Claude C. Hopkins
Publisher	: McGraw-Hill
Total Pages	: 318
Release	: 1998
ISBN-10	: 0844231010
ISBN-13	: 9780844231013
Rating	: 4/5 (013 Downloads)

DOWNLOAD EBOOK

Book Synopsis My Life in Advertising and Scientific Advertising by : Claude C. Hopkins

Download or read book My Life in Advertising and Scientific Advertising written by Claude C. Hopkins and published by McGraw-Hill. This book was released on 1998 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one easy-to-carry volume and discover his fixed principles and basic fundamentals that still prevail today.

My Life in Advertising and Scientific Advertising Related Books

Language: en
Pages: 318

My Life in Advertising and Scientific Advertising

Authors: Claude C. Hopkins

Categories: Biography & Autobiography

Type: BOOK - Published: 1998 - Publisher: McGraw-Hill

DOWNLOAD EBOOK

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one easy-to-c

Language: en
Pages: 230

My Life in Advertising

Authors: Claude C. Hopkins

Categories: Advertising

Type: BOOK - Published: 1917 - Publisher: Laurus

DOWNLOAD EBOOK

This book is not written as a personal history, but as a business story. I have tried to avoid trivialities and to confine myself to matters of instructive inte

Language: en
Pages: 90

Scientific advertising

Authors: Claude C. Hopkins

Categories: Business & Economics

Type: BOOK - Published: 2022-09-06 - Publisher: David De Angelis

DOWNLOAD EBOOK

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and ef

Language: en
Pages: 340

My Life in Advertising and Scientific Advertising

Authors: Claude Hopkins

Categories: Biography & Autobiography

Type: BOOK - Published: 1998 - Publisher: McGraw Hill Professional

DOWNLOAD EBOOK

Test marketing. Coupon sampling. Copy research. All are standard practices in today's world of advertising. All were invented by Claude C. Hopkins (1866-1932),

Language: en
Pages: 613

Ogilvy on Advertising

Authors: David Ogilvy

Categories: Social Science

Type: BOOK - Published: 2013-09-11 - Publisher: Vintage

DOWNLOAD EBOOK

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal ca