SHORTLISTED: Business Book Awards 2021 - Sales & Marketing Everyone knows that social media is free, millennials are all adept social media experts, that busine

Misunderstanding News Audiences interrogates the prevailing myths around the impact of the Internet and social media on news consumption and democracy. The book

A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your business If you listen to the pun

Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advert

Use Social and Viral Technologies to Supercharge Your Customer Service! Use this book to bring true business discipline to your social media program and align w