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Narrative Advertising Models and Conceptualization in the Digital Age
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The ubiquity of technology in modern society has opened new opportunities for businesses to employ marketing strategies. Through digital media, new forms of adv
Handbook of Research on Narrative Advertising
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Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have
Advancements in Security and Privacy Initiatives for Multimedia Images
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The use of digital images in today’s modernized market is rapidly increasing throughout organizations due to the prevalence of social media and digital conten
Modern Perspectives on Virtual Communications and Social Networking
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With the prevalence of social media, businesses and other organizations have a growing need to utilize various online media platforms and sites to engage and in
Mass Communications and the Influence of Information During Times of Crises
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Although global pandemics are not a new phenomenon, the COVID-19 pandemic has taken place in a very different information environment than any pandemic before i