NASCAR, Sturgis, and the New Economy of Spectacle

Download or read book NASCAR, Sturgis, and the New Economy of Spectacle written by Daniel Krier and published by BRILL. This book was released on 2016-09-27 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: NASCAR, Sturgis, and the New Economy of Spectacle maps the structure of economies of spectacle in stock car racing and large displacement motorcycle rallying. The book traces the historical development of economic spectacles and models the structural components and moving parts that sustain them. Economies of spectatorship emerge when activities and legends in the cultural commons are privatized or enclosed as immaterial property. Once privatized, a spectacular diegesis supports a triple-circuit of profit: spectatorship markets (payments to see), sponsorship markets (payments to be seen) and trophy markets (payments to be seen enjoying). Vivid illustrations of legendary action in NASCAR and carnivalesque displays at Sturgis reveal how spectator events function as intensive sites of profit-making in contemporary capitalism.