Neuromarketing: A Peep Into Customer S Minds
| Author | : J. K. Sharma |
| Publisher | : PHI Learning Pvt. Ltd. |
| Total Pages | : 269 |
| Release | : 2010-01-30 |
| ISBN-10 | : 9788120338685 |
| ISBN-13 | : 8120338685 |
| Rating | : 4/5 (685 Downloads) |
Book Synopsis Neuromarketing: A Peep Into Customer S Minds by : J. K. Sharma
Download or read book Neuromarketing: A Peep Into Customer S Minds written by J. K. Sharma and published by PHI Learning Pvt. Ltd.. This book was released on 2010-01-30 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: What consumers think is not necessarily what they do. Unearthing this ambiguity between the thinking mind and the doing mind of a consumer is one of the greatest challenges faced by the marketers today. Researchers in the field have devised a new concept called neuro-marketing, which maps the cognitive behaviour of a consumer. This book highlights various aspects of neuromarketing, its application to consumer behaviour, and its techniques to strengthen brand management and advertising strategies.
