New Meanings for Marketing in a New Millennium

New Meanings for Marketing in a New Millennium
Author :
Publisher : Springer
Total Pages : 331
Release :
ISBN-10 : 9783319119274
ISBN-13 : 3319119273
Rating : 4/5 (273 Downloads)

Book Synopsis New Meanings for Marketing in a New Millennium by : Melissa Moore

Download or read book New Meanings for Marketing in a New Millennium written by Melissa Moore and published by Springer. This book was released on 2014-11-10 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2001 Academy of Marketing Science (AMS) Annual Conference held in San Diego, California, entitled New Meaning for Marketing in a New Millennium.


New Meanings for Marketing in a New Millennium Related Books

New Meanings for Marketing in a New Millennium
Language: en
Pages: 331
Authors: Melissa Moore
Categories: Business & Economics
Type: BOOK - Published: 2014-11-10 - Publisher: Springer

DOWNLOAD EBOOK

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the scienc
Tourism Marketing
Language: en
Pages: 406
Authors: Alan Fyall
Categories: Business & Economics
Type: BOOK - Published: 2005 - Publisher: Channel View Publications

DOWNLOAD EBOOK

This book provides a thorough and detailed understanding of tourism marketing principles and practice within the context of inter- organisational collaboration.
The Routledge Companion to the Future of Marketing
Language: en
Pages: 506
Authors: Luiz Moutinho
Categories: Business & Economics
Type: BOOK - Published: 2014-01-10 - Publisher: Routledge

DOWNLOAD EBOOK

The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing.
Marketing of Services
Language: en
Pages: 112
Authors: Dr. Sudhinder Singh Chowhan
Categories: Business & Economics
Type: BOOK - Published: 2015-04-11 - Publisher: Lulu.com

DOWNLOAD EBOOK

The book is highly useful to both the academics and administrator. Marketing Management is the key for survival/growth of any organization. Business scenario is
Food, Consumers, and the Food Industry
Language: en
Pages: 280
Authors: Gordon W. Fuller
Categories: Technology & Engineering
Type: BOOK - Published: 2001-01-29 - Publisher: CRC Press

DOWNLOAD EBOOK

During the past, there have been many changes in food availability, production and selection around the world. These changes, such as genetically modified foods