New Service Development

Author	: James A. Fitzsimmons
Publisher	: SAGE
Total Pages	: 348
Release	: 2000
ISBN-10	: 076191742X
ISBN-13	: 9780761917427
Rating	: 4/5 (427 Downloads)

DOWNLOAD EBOOK

Book Synopsis New Service Development by : James A. Fitzsimmons

Download or read book New Service Development written by James A. Fitzsimmons and published by SAGE. This book was released on 2000 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text addresses the issues of how to develop new service products - where the concept of service has moved from transaction to experience. The authors draw upon the expertise of internationally recognised authors.

New Service Development Related Books

Language: en
Pages: 348

New Service Development

Authors: James A. Fitzsimmons

Categories: Business & Economics

Type: BOOK - Published: 2000 - Publisher: SAGE

DOWNLOAD EBOOK

This text addresses the issues of how to develop new service products - where the concept of service has moved from transaction to experience. The authors draw

Language: en
Pages: 333

Involving Customers in New Service Development

Authors: Bo Edvardsson

Categories: Business & Economics

Type: BOOK - Published: 2006 - Publisher: World Scientific

DOWNLOAD EBOOK

This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a

Language: en
Pages: 612

Managing Product and Service Development: Text and Cases

Authors: Stefan H. Thomke

Categories: Business & Economics

Type: BOOK - Published: 2007 - Publisher: McGraw-Hill/Irwin

DOWNLOAD EBOOK

"With a balanced approach that covers product and service development, readers receive a broad and realistic idea of development issues in each major sector of

Language: en
Pages: 319

Service Business Development

Authors: Thomas Fischer

Categories: Business & Economics

Type: BOOK - Published: 2012-05-24 - Publisher: Cambridge University Press

DOWNLOAD EBOOK

Over the last decade, capital goods manufacturers have added services to products as a way of responding to eroding margins and the loss of strategic differenti

Language: en
Pages: 560

Handbook of New Product Development Management

Authors: Christoph Loch

Categories: Business & Economics

Type: BOOK - Published: 2008 - Publisher: Routledge

DOWNLOAD EBOOK

This text provides a comprehensive view of the challenges in managing the development of new products from well-known and leading contributors in the field.