Online Growth Options for Retailers
| Author | : Matthias Schu |
| Publisher | : Springer |
| Total Pages | : 147 |
| Release | : 2017-05-09 |
| ISBN-10 | : 9783658182151 |
| ISBN-13 | : 3658182156 |
| Rating | : 4/5 (156 Downloads) |
Download or read book Online Growth Options for Retailers written by Matthias Schu and published by Springer. This book was released on 2017-05-09 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Matthias Schu examines three main topics in his research: The intention of store-based retail and wholesale companies to open up an own online channel, factors determining the foreign market selection behavior of online retailers as well as factors affecting the speed in the internationalization process of online retailers. New insights for retail research and management are presented and contribute to existing knowledge; the study is valuable for academic researchers and for practitioners who are interested in a thorough analysis of online retailing from a strategic and theoretical perspective.
