Optimal Database Marketing

Optimal Database Marketing
Author :
Publisher : SAGE
Total Pages : 430
Release :
ISBN-10 : 0761923578
ISBN-13 : 9780761923572
Rating : 4/5 (572 Downloads)
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Book Synopsis Optimal Database Marketing by : Ronald G Drozdenko

Download or read book Optimal Database Marketing written by Ronald G Drozdenko and published by SAGE. This book was released on 2002-03-26 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: This informative book looks at the long-term impact of database marketing techniques on the organisation, customers, both actual and prospective, and society in general. The authors advise on how to use databases to build strong customer relationships.


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