Organizational Aspects of Health Communication Campaigns

Download or read book Organizational Aspects of Health Communication Campaigns written by Thomas E. Backer and published by SAGE Publications, Incorporated. This book was released on 1993-06-09 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do organizations such as universities, television and radio networks, advertising agencies, voluntary groups, community and government agencies collaborate to make a successful campaign? How do organizational dynamics or structures influence campaign outcomes? This book explores these questions by bringing together campaign experts and leading management scientists to investigate the organizational dimensions of some of the most high-profile health campaigns in the United States.