Panama's Low-Income Consumers' Brand Loyalty: Panamanian Consumers

Panama's Low-Income Consumers' Brand Loyalty: Panamanian Consumers
Author :
Publisher : Universal-Publishers
Total Pages : 192
Release :
ISBN-10 : 9781612337555
ISBN-13 : 1612337554
Rating : 4/5 (554 Downloads)

Book Synopsis Panama's Low-Income Consumers' Brand Loyalty: Panamanian Consumers by : Rossano V. Gerald

Download or read book Panama's Low-Income Consumers' Brand Loyalty: Panamanian Consumers written by Rossano V. Gerald and published by Universal-Publishers. This book was released on 2011-05-24 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: The research problem focused on Panama's low-income consumers' decision making process when shopping for consumer-products. The purpose of the research was to determine Panama's low-income consumers' consumption values, preferences, and loyalty towards a particular brand over another. The qualitative research method was employed in this study, and the data collection process consisted of observation and in-depth interview documents that were organized and categorized. The results of the study found that Panama's low-income consumers' brand preferences were widely varied and brand-loyalty behavior was influenced by consumers' knowledge, perceptions, and commitment towards a particular product and service provider. Recommendation for further study addressed the marketing strategy that could be used to identify consumers' consumption preferences and loyalty towards a particular brand.


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