Penetrating the Chinese Outbound Tourism Market

Download or read book Penetrating the Chinese Outbound Tourism Market written by and published by . This book was released on 2017 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: This publication gives an overview of the key features of the Chinese outbound tourism market in terms of policy, demographics, socio-economic evolution, catchment areas, and market trends. It includes case studies from seven destinations in Asia and Pacific and three in Europe and the Americas, which have successfully developed the Chinese tourism market. These focus on issues such as product development, market segmentation, demand and supply analysis and, most importantly, marketing and promotion. The report also has a special focus on the millennial tourists who hold a prominent position in Chinese outbound."