The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented

Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, n

Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of a

This primer demystifies branding, demonstrates how to reveal a destination brand, and provides real world examples, as well as affordable, proven tools, templat

Boost tourism, economic development, and community pride by understanding and mastering the art and science of place branding. "Baker's previous books were inst