Planning Your Internet Marketing Strategy

Planning Your Internet Marketing Strategy
Author :
Publisher : Wiley
Total Pages : 276
Release :
ISBN-10 : 0471441090
ISBN-13 : 9780471441090
Rating : 4/5 (090 Downloads)

Book Synopsis Planning Your Internet Marketing Strategy by : Ralph F. Wilson

Download or read book Planning Your Internet Marketing Strategy written by Ralph F. Wilson and published by Wiley. This book was released on 2001-10-25 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: A top international authority on Web marketing and e-commerce provides a sure-fire formula for developing a winning e-commerce marketing strategy One of the biggest reasons why so many Internet-based businesses fail isn't poor product or service, or technology failures, or even lack of funding. As Internet marketing guru Ralph F. Wilson explains in this ground-breaking book, a preponderance of e-business failures can be traced back to a lack of know- ledge about the Internet's full potential as a marketing and sales tool. With the help of case studies of outstanding e-business successes and failures, Wilson describes how to develop four, core e-business marketing competencies. Readers learn how to develop a USP, clarify goals, and perform analysis and customer profiling. They also learn how to perform product positioning; develop a balanced promotional mix; provide lifetime customer value; and much more. Ralph F. Wilson (Loomis, CA) is the founding editor of three popular e-business publications read by 130,000 subscribers in 130 countries: Web Marketing Today, Web Commerce Today, and Doctor Ebiz.


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