"This timely text from political marketing experts brings together a plethora of up-and-coming and established authors to explore the most pertinent questions i

Political uncertainty and instability characterise many regions around the world and, increasingly, can be observed in more established democracies. The COVID-1

This book demonstrates the progress that has been made on political branding research across international contexts. It focuses on the critical application of n

Turbulent times challenge democratic politics and governance in Western countries. Party systems, in many instances, have failed to produce solutions to vital p

Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview o