Political Marketing and Management in Ghana

Download or read book Political Marketing and Management in Ghana written by Kobby Mensah and published by Springer. This book was released on 2017-08-09 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the emergence of new frames of political engagement underpinned by concepts in marketing, management, and organisation. It goes beyond political electioneering and campaigning and considers business theories such as market research, segmentation, social media, brand architecture, and human resources. With contributions from a range of skilled experts, Political Marketing and Management in Ghana emphasises and provides insights on the symbols-oriented approach of political campaigning in Africa, and distinguishes this from the technology-driven process of the west. Offering a total understanding of African politics and its supply and demand interactivity between key actors, this book is of great use to academics interested in political science, communications, marketing, and business and management.