Positioning Theory

Positioning Theory
Author :
Publisher : Wiley-Blackwell
Total Pages : 228
Release :
ISBN-10 : 063121139X
ISBN-13 : 9780631211396
Rating : 4/5 (396 Downloads)

Book Synopsis Positioning Theory by : Rom Harré

Download or read book Positioning Theory written by Rom Harré and published by Wiley-Blackwell. This book was released on 1998-11-18 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, Rom Harre give a state of the art overview of positioning theory via contributions from some of the world's leading experts in the field.


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In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology – but what are they talking about? Why do some positions