In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology – but what are they talking about? Why do some positions

This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from prac

In this book, Rom Harre give a state of the art overview of positioning theory via contributions from some of the world's leading experts in the field.

Strategic communication comprises different forms of goal-oriented communication inside and between organizations, their stakeholders and the society. Strategic

This handbook is the first of its kind to explore Positioning Theory. Taking inspiration from the groundwork set by Rom Harré and collaborators such as Bronwyn