This practical, comprehensive work is widely regarded as the standard course text and practitioner reference on public relations research. Don W. Stacks explain

Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and eval

Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and eval

A practical, highly accessible guide for novice researchers conducting qualitative research in public relations and marketing communications, this book guides t

Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mi