Principles, Elements, and Types of Persuasion
| Author | : James Benjamin |
| Publisher | : Cengage Learning |
| Total Pages | : 364 |
| Release | : 1997 |
| ISBN-10 | : PSU:000043599325 |
| ISBN-13 | : |
| Rating | : 4/5 ( Downloads) |
Book Synopsis Principles, Elements, and Types of Persuasion by : James Benjamin
Download or read book Principles, Elements, and Types of Persuasion written by James Benjamin and published by Cengage Learning. This book was released on 1997 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this text, the author emphasizes practical applications as students master the research and theories of persuasion. By acknowledging that both rhetorical and behavioral theories contribute to the understanding of persuasion, this text blends production and consumption of persuasion.
