Principles of Fundraising: Theory and Practice

Download or read book Principles of Fundraising: Theory and Practice written by Wesley E. Lindahl and published by Jones & Bartlett Publishers. This book was released on 2011-10-10 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Principles of Fundraising: Theory and Practice provides readers with an overview of the theory and practice of fundraising for nonprofit organizations. It approaches fundraising from a marketing position, yet incorporates concepts from the law, economics, accounting, history, sociology, psychology, theology, and ethics. While many fundraising textbooks are heavily geared toward practice, this textbook balances the approach and provides a basis for further study in the field of fundraising.