Principles of Marketing Engineering

Principles of Marketing Engineering
Author :
Publisher : DecisionPro
Total Pages : 231
Release :
ISBN-10 : 9781425113148
ISBN-13 : 1425113141
Rating : 4/5 (141 Downloads)
DOWNLOAD EBOOK
Book Synopsis Principles of Marketing Engineering by : Gary L. Lilien

Download or read book Principles of Marketing Engineering written by Gary L. Lilien and published by DecisionPro. This book was released on 2007 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing engineering blends the scientific rigor of marketing analytics with the craft of traditional marketing to create the 21st Century tools for marketing decision making


Principles of Marketing Engineering Related Books

Principles of Marketing Engineering, 2nd Edition
Language: en
Pages: 287

Principles of Marketing Engineering, 2nd Edition

Authors: Gary L. Lilien
Categories: Business & Economics
Type: BOOK - Published: 2013 - Publisher: DecisionPro

DOWNLOAD EBOOK

The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design eng
Marketing Engineering
Language: en
Pages: 350

Marketing Engineering

Authors: Gary L. Lilien
Categories: Marketing
Type: BOOK - Published: 1998-01 - Publisher: Addison Wesley Publishing Company

DOWNLOAD EBOOK

Several forces are transforming the structure and content of the marketing profession. Marketers are seeing increasingly faster changes in the marketplace and a
Principles of Marketing Engineering and Analytics, 3rd Edition
Language: en
Pages: 329

Principles of Marketing Engineering and Analytics, 3rd Edition

Authors: Gary L. Lilien
Categories: Business & Economics
Type: BOOK - Published: 2017-04-17 - Publisher: DecisionPro

DOWNLOAD EBOOK

We have designed this book primarily for the business school student or marketing manager, who, with minimal background and technical training, must understand
Principles of Marketing
Language: en
Pages:

Principles of Marketing

Authors: Chris Samfilippo
Categories:
Type: BOOK - Published: 2021-04-07 - Publisher: Cognella Academic Publishing

DOWNLOAD EBOOK

Principles of Polymer Engineering
Language: en
Pages: 463

Principles of Polymer Engineering

Authors: N. G. McCrum
Categories: Chemistry, Organic
Type: BOOK - Published: 1997 - Publisher:

DOWNLOAD EBOOK

Polymers have an important role in manufacturing and their engineering properties form an important part of any course in engineering. This revised and updated