This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption

Do you want to become an expert in programmatic advertising? If so, this book will help you gain 360-degree knowledge of programmatic media buying and selling.

In the rapidly evolving digital landscape, the ability to connect with consumers through personalized and programmatic advertising has become a vital skill for

Guide to Marketing Automation and Accelerated ROI on Advertising KEY FEATURES ● Demonstrates how a DSP works, its bidding strategies, impression tracking, and

A guide that covers all the technologies involved in the non-stopping online media ecosystem. From DMP (Data Management Platforms) to Ad Exchanges, the book des