Public Relations for Marketing Management

Public Relations for Marketing Management
Author :
Publisher : Springer
Total Pages : 193
Release :
ISBN-10 : 9781349069255
ISBN-13 : 1349069256
Rating : 4/5 (256 Downloads)

Book Synopsis Public Relations for Marketing Management by : Frank Jefkins

Download or read book Public Relations for Marketing Management written by Frank Jefkins and published by Springer. This book was released on 1983-12-15 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt:


Public Relations for Marketing Management Related Books

Public Relations for Marketing Management
Language: en
Pages: 193
Authors: Frank Jefkins
Categories: Business & Economics
Type: BOOK - Published: 1983-12-15 - Publisher: Springer

DOWNLOAD EBOOK

Marketing Management and Communications in the Public Sector
Language: en
Pages: 273
Authors: Martial Pasquier
Categories: Business & Economics
Type: BOOK - Published: 2012-03-12 - Publisher: Routledge

DOWNLOAD EBOOK

The fields of marketing and communication have become increasingly important for modern public administrations in recent years but the focus on these subjects h
Reputation Management Techniques in Public Relations
Language: en
Pages: 451
Authors: Erdemir, Ayse
Categories: Business & Economics
Type: BOOK - Published: 2018-01-26 - Publisher: IGI Global

DOWNLOAD EBOOK

Reputation is becoming an imperative business function that influences strategic decisions including the direction of a business plan and how an organization sh
Public Relations
Language: en
Pages: 287
Authors: Frank Jefkins
Categories: Social Science
Type: BOOK - Published: 2016-06-03 - Publisher: Elsevier

DOWNLOAD EBOOK

Public Relations discuss the historical background, organization, definition, and promotion of the subject as a management function. The factors that influence
The Handbook of Strategic Public Relations and Integrated Communications
Language: en
Pages: 612
Authors: Clarke Caywood
Categories: Business & Economics
Type: BOOK - Published: 1997-05 - Publisher: McGraw Hill Professional

DOWNLOAD EBOOK

As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company convey