Written for communication students, Quantitative Research in Communication provides practical, user-friendly coverage of how to use statistics, how to interpret

This textbook is an advanced introduction to quantitative methods for students in communication and allied social science disciplines that focuses on why and ho

"A comprehensive and engaging guide to quantitative research. Drawing on their extensive research and teaching experience in the field of communication, authors

Approaches to conducting advertising, mass-media audiences, and mass-media efficiency research in organizational and development contexts are detailed in this r