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Ethical consumption, fair trade, consumer protests, brand backlashes, green goods, boycotts and downshifting: these are all now familiar consumer activities - a
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Ethical consumption, fair trade, consumer protests, brand backlashes, green goods, boycotts and downshifting: these are all now familiar consumer activities –
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The first cultural history of the iconic brand M·A·C Cosmetics, VIVA M·A·C charts the evolution of M·A·C's revolutionary corporate philanthropy around HIV