Real-life Marketing and Promotion Strategies in College Libraries

Download or read book Real-life Marketing and Promotion Strategies in College Libraries written by Barbara Whitney Petruzzelli and published by Routledge. This book was released on 2005 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Real-Life Marketing and Promotion Strategies in College Libraries is a how-to guide to marketing and promotional activities that will raise your library's visibility in the face of increased competition from other information providers. Academic librarians draw on their own experiences with real-life examples of what works (and what doesn't) when developing, implementing, and evaluating on-campus marketing initiatives. You'll learn how to use surveys, focus groups, advertising, target audiences, community outreach, and public relations to learn more about the needs of your library's users, how to make improvements to meet those needs, and how to communicate those improvements to the users.