The rapid changes taking place in the structure and governance of national and regional agri-food markets in developing countries seriously affect the ability o

The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to ma

Reconnecting Consumers, Producers and Food presents a detailed and empirically grounded analysis of alternatives to current models of food provision. The book o

This book is based on the work of a European partnership, whose members came together from Belgium England Finland Germany Portugal and Greece with the support

Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing scholars, and indeed